How to leverage customizable QR codes to get recognized.
To build a profitable business enterprise, it is essential to maintain a clear and cohesive brand. This implies that all branding and marketing elements uniformly reflect the entire brand identity. In this context, the use of QR codes also becomes relevant.
QR codes can be customizable so that they align with the company’s specific branding elements.
What is brand identity, and why is it important?
Brand identity represents the values and visual appearance through which a brand is presented in all marketing activities. It is a key aspect since it deals with giving personality to the company, influences its reputation and interaction with potential customers, and distinguishes it from competitors.
For these reasons, it is essential that marketing tools such as QR codes, which provide a bridge between paper and digital media, should be customizable and respect the guidelines of the brand to which they belong.
How to make customized QR codes with logo?
The doitsquare.com web app provides a service for generating dynamic QR codes that can be customized in style and colour and the ability to insert your company logo within the code.
QR codes can then be integrated within all marketing materials, helping to increase brand recognition and facilitating interaction with customers.
Here are some practical examples of how to leverage customized QR codes. You can, for example, spread your custom QR codes on:
- Business cards (learn more about the card type in this article)
- Printed materials (brochures, flyers, catalogues…)
- Landing pages
- Social media
Find out now how integrating QR codes into your branding strategy can help you effectively communicate your brand identity and improve customer interaction across different marketing channels.
