The incredible versatility of dynamic QR codes with destination links
QR codes are an integral part of our daily lives, present everywhere: in restaurants, on business cards, in shops and in advertisements. But what exactly are dynamic QR codes with destination links, and why should you consider them for your business?
What is a dynamic QR code with destination link?
A dynamic QR code with destination link is a QR code that can be modified even after it has been generated. Unlike static QR codes, which contain fixed information, dynamic QR codes link to a flexible URL that can be updated as needed. This means that you can change the destination of the QR code without necessarily having to reprint it.
Advantages of dynamic QR code with destination link
Flexibility
The main advantage is their flexibility. Imagine you have printed thousands of flyers with a QR code that links to your website. Shortly after, you realize that the URL of your site has changed. With a static QR code, you would have to reprint all the flyers. With a dynamic QR code, you simply update the link destination and all QR codes already distributed will be updated automatically.
Analysis and monitoring
Dynamic QR codes with destination links allow you to collect useful data on the use of the code. You can monitor, for example, how many people have scanned the code, from which location, with which device. This information is valuable for optimizing your marketing campaigns and better understanding the behaviour of your audience.
Customization
You can change the destination URL according to your marketing needs. For example, you can redirect users to a specific promotion page during a discount period or to a survey to collect feedback after an event. The ability to update the URL in real time gives you an infinite range of opportunities to interact with your audience.
Examples of use
- Restaurants and digital menus
Restaurants can use dynamic QR codes with destination links for their digital menus. When a dish is added or removed from the menu, the restaurant can simply update the link without having to reprint the QR codes. In addition, they can direct customers to special offers or online reviews.
- Interactive business cards
Imagine having a business card with a dynamic QR code with a destination link. You can update the link to direct your contacts to your latest presentation, your website or your online portfolio.
- Marketing campaigns
Companies can use dynamic QR codes with destination links in their advertising campaigns. A QR code on a billboard can link to a different landing page depending on the time of year or the current campaign. For example, a summer promotion can be replaced by a Christmas promotion without changing the QR code.
- Events and conferences
During events and conferences, dynamic QR codes with destination links can be used to provide real-time information to participants. For example, a QR code on a badge can direct participants to the event program, which can be updated in case of last-minute changes.
- Consumer goods
Companies producing consumer goods can use dynamic QR codes with destination links to enhance the customer experience. For example, a beverage producer can place a dynamic QR code on bottle labels. By scanning the code, consumers can be redirected to cocktail recipes, sweepstakes, or information on how to dispose of the packaging.
- Estate agencies
Real estate agencies can greatly benefit from dynamic QR codes. For example, a QR code on a ‘For Sale’ sign can link to a web page with up-to-date details about the property, virtual tours, photographs, and agent contact details.
How to generate dynamic QR codes?
The first step in generating a dynamic QR code is to choose the right platform. Of the many platforms on the online market, there is one in particular that offers reliability and security at an affordable price: doitsquare.com, a professional Italian company.
To create your dynamic QR code, visit doitsquare.com and discover how easy it is to get started!
