QR codes have become increasingly common in recent years due to their ability to provide information quickly, easily and accessible via smartphones. Among the sectors in which QR codes are becoming increasingly popular, we can definitely include the wine industry, where they are used to providing detailed information on bottles.
If you are a wine producer looking for information on QR codes to apply to your bottles, in this article you will find a wide range of useful information on how to take advantage of this tool, avoid mistakes and increase interaction with your end consumers.
A QR code to inform the customer
Wine is often a real passion, which drives the end customer who buys a bottle of wine to want to find out more about its history, the region where it was produced, the grapes used and its organoleptic characteristics.
Thanks to QR codes, all this information can be easily accessed directly from the bottle label by simply scanning it with a smartphone and can be of great help to those who want to make an informed and conscious choice about the bottle of wine to buy.
In addition, QR codes can also be used to trace the origin of wine bottles. This can help prevent counterfeiting and ensure that bottles are authentic and of high quality.
It is crucial, however, to take into account the consumer’s customer journey, allowing them to reach an exhaustive destination and offering them an optimal experience, to create a closer bond that promotes the company.
A QR code for your marketing strategy
It is important to note that QR codes can also be used for marketing purposes, especially dynamic ones (find out the difference between static and dynamic QR codes here). Here are some functionalities:
- You could use them to offer discounts and promotions to consumers who scan the code on the bottle or direct them to news about an event, a tasting among the vineyards or a live-streaming presentation. Once the special event or promotion is over, with a dynamic code, you can reschedule its destination without worrying about printing new labels for your bottles.
- You could measure interactions with your product by analysing scan statistics. A service like doitsquare.com, in fact, allows you to track, in compliance with GDPR regulations, the number of scans performed on a given code and above all to have a clear idea of the geographical distribution of your product around the world, to understand which areas are the most active and those where you need to work harder to increase the relationship with your end customers.
- You could use the scanning data of your landing page for a retargeting operation, conveying your advertising campaigns, for example on Google Ads or Facebook and Instagram Ads, only to those who have scanned the QR code printed on the bottle.
What about legal obligations?
Don’t forget that creating a QR code for your wine bottles can also allow you to comply with legal obligations concerning environmental labelling and the communication of product disposal methods to consumers.
As you will have easily guessed, a dynamic QR code is the ideal solution for your wine business. Don’t delay: start generating your own QR codes and exploit the potential of these innovative tools.
