Simple and immediate, QR codes make it effortless to take a customer from a physical touchpoint straight to an online offer. You can use them on flyers, packaging, shop windows, business cards or display materials to provide discounts, coupons, exclusive content or to collect leads — that’s the power of QR codes promotions.
But not all QR codes are the same: to get the best results, it’s essential to use dynamic QR codes, like the ones you can easily create with Doitsquare.
Dynamic QR codes: what they are and why they make a difference
Dynamic QR codes can be edited even after they’ve been printed, with no need for reprints. This means you can:
- Change where the code links to, for example by updating an offer or a landing page.
- Track how many times and from where your codes are scanned, giving you valuable data to evaluate your campaign.
- Tailor promotions based on time, location or audience.
Creating dynamic QR codes on Doitsquare.com is quick and straightforward: you can manage your campaigns flexibly and professionally, without limits.
The benefits
- Real-time updates: running a time-limited offer or want to test multiple promotions without printing new materials? Just update the link behind the dynamic QR code.
- Full tracking: every scan is recorded, allowing you to see when, where and how often customers interact with your promotion.
- Lower printing costs: no more reprinting flyers or posters every time your campaign changes — one dynamic code unlocks countless possibilities.
How to use dynamic QR codes for effective promotions
Here are some strategies to get the most out of dynamic promotional QR codes:
- Clear, compelling CTA: always specify what people will get when they scan — for example, “Scan to get 25% off” or “Access the exclusive offer”.
- Strategic placement: position your QR code where it’s easy to spot — on storefronts, packaging or event materials. Make sure it’s large enough and has good contrast.
- Mobile-optimised landing page: if your code links to a webpage, it should load quickly and smoothly on smartphones to ensure the best experience.
- Testing and monitoring: before launching a campaign, test the scan on different devices and in various conditions. Always check print quality and readability. During the promotion, analyse the data to refine your strategy.
- Personalisation and segmentation: you can change the QR code’s destination based on timing or distribution channels, creating tailored offers for each target group.
Creative ideas with dynamic QR codes
Flash offers
Quickly switch in-store promotions depending on the time of day or special events. You can also explore series QR codes through Doitsquare initiatives.
Contests and gamification
Invite customers to take part in a quiz or a digital spin-the-wheel game, with easy updates via your dynamic QR code.
Lead generation and sign-ups
Collect contacts through forms linked to the code, updating the message or required fields whenever needed — without reprinting a thing.
Exclusive and personalised content
Provide videos, tutorials or special discounts accessible only via QR code, updating the content whenever necessary.
If you’re looking for promotional tools that are innovative, flexible and fully trackable, dynamic QR code promotions are the ideal solution. Try them now and turn your offers into engaging and effective digital experiences!
